The Yellow Pages misunderstand the internet

After over 18 months of trying (and failing) to get my free business listing in the Yellow Pages I have had one last crack and find that they have changed the rules!  I always thought that in the internet age Google had replaced the Yellow Pages and the value of a listing was marginal anyway but hey, if it's free it can't hurt and may be of some benefit.

So today I have yet another telephone conversation with customer service and they tell me