It reminds me of the Red Queen's race in "Through the looking glass ..." by Lewis Carroll
"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else — if you run very fast for a long time, as we've been doing."
"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to
keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
How can conservatively managed companies possibly hope to keep up in the current context? No wonder Lewis and Dart predict that 50% of current retailers will not survive the current restructuring of the retail market.
How is your supply chain coping with the ever growing expectations of your customers? Are you changing your operations now to keep up with what your competitors are doing? Getting your supply chain strategy right is now more critical than ever.
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